Softlan, Malaysia’s leading brand of fabric conditioner, launched its third consecutive annual Breast Cancer Charity Campaign at Giant Hypermarket, Kota Damansara today in conjunction with World Breast Cancer Awareness Month.
The launch was officiated by Yang Berhormat Datuk Rosnah Shirlin binti Haji Abdul Rashid Shirlin, Deputy Minister of Health Malaysia and Issam Bachaalani, Managing Director of Colgate-Palmolive Marketing Sdn Bhd. Among those present were Ian Cruddas, Merchandising Director of GCH Retail (Malaysia) Sdn Bhd, Tammy Tam, Vice-President of Breast Cancer Welfare Association (BCWA), Farahida Binti Farid, General Manager of Majilis Kanser Nasional (MAKNA), Lena Abdullah, President of Pink Unity, National Cancer Society Malaysia (NCSM).
[caption id="attachment_5690" align="aligncenter" width="300" caption="Deputy Minister of Health Datuk Rosnah Abdul Rashid Shirlin placing a pink ribbon on the model of the charity pack, witnessed by (foreground, L-R) Charlene Chew, board member of NCSM; Tammy Tam, vice president of BCWA; Farahida bt. Farid, general manager of MAKNA; (background, L-R); Ian cruddas, merchandising director of GCH Retail (M) Sdn Bhd; Chris Pikounis, marketing director of Colgate-Palmolive Marketing Sdn Bhd; and Issam Bachaalani, managing director of Colgate-Palmolive Marketing Sdn Bhd."][/caption]
Softlan’s Breast Cancer Charity Campaign is Colgate-Palmolive’s annual charity campaign that aims to raise contributions for promoting public awareness on the importance of early detection of breast cancer. For every purchase of specially-marked SOFTLAN charity packs throughout November, Softlan will contribute 10 sen to support MAKNA, NCSM and BCWA in their quest to raise awareness on the significant threat of breast cancer to women in Malaysia.
Mr. Issam Bachaalani said, “Breast cancer can strike anyone, especially the most important women in our lives – mothers, wives, daughters, sisters, best friends. With SOFTLAN’s Breast Cancer Charity Campaign, we hope to help women realise that self-awareness and early detection are the best protection against breast cancer.”
[caption id="attachment_5691" align="aligncenter" width="300" caption="Deputy Minister of Health Datuk Rosnah Abdul Rashid Shirlin visiting the educational booths and consultation areas of the marquee at the SOFTLAN Breast Cancer Charity Campaign launch at GIANT Hypermarket Kota Damansara."][/caption]
In Malaysia, one in twenty women is at risk of developing breast cancer and about 30% of Malaysian women are now suffering from it. Unfortunately, the lack of awareness, fear of the disease, and worries about social stigma can keep some women from taking charge of their overall breast health, like making a doctor’s appointment or seeking medical treatment.
“In line with Softlan’s tagline which is ‘Soft as a Mother’s Touch’, we would like to urge women – especially mothers – to know more, fear less, and care for their own health in the same way they show their loving care to their family,” Mr. Bachaalani encouraged.
Throughout the month of November, Softlan is bringing check-up clinics to 11 major supermarket locations throughout Peninsular Malaysia, so women can conveniently get free check-ups and learn about breast self-examination from doctors and trained nurses.
[caption id="attachment_5692" align="aligncenter" width="300" caption="Deputy Minister of Health Datuk Rosnah Abdul Rashid Shirlin being shown the special charity packs accompanied by representatives of Colgate-Palmolive and the charity partners, where 10 sen from each sale will go to the work of the charity partners."][/caption]
Subsidised rates on mammograms are also being offered by Softlan’s partner breast cancer charities – a new addition to this year’s campaign to help those who could not afford breast screening. Under this year’s campaign, NCSM is offering a digital mammogram and Pap smear for a subsidised rate of RM100 via a cut-out coupon on the charity campaign’s press advertisements, redeemable at their offices until the 31st of December.
“More than educate women about breast cancer, the campaign will provide a practical means for consumers to contribute towards the work of our charity partners. This includes subsidising the costs for examinations, mammograms, mobile clinics and other costly procedures required to detect and diagnose breast cancer. Contributions will go a long way in extending a saving lifeline to those who do not already have access to breast cancer screenings,” explained Mr. Bachaalani.
The campaign, which is already on its third year, aims to raise RM75,000 in contributions this year. With the generosity of Malaysian consumers, Softlan was able to raise a total of RM151,732 in the last two campaigns, which went on to support the programmes of its partner charities including mobile screening units, mammogram devices, supportive care trainings, and educational initiatives in Malaysia’s rural areas.
Matheus Trevizoli Barrachi, Manager, International Division of MAKNA said, “We are appreciative that an organisation like Colgate-Palmolive supports the programme to shed light on breast cancer. I am sure, in time, many more organisations will recognise and support causes like these, which are very much community-driven.”
“It is great that companies like Colgate-Palmolive are coming forth to help do their bit in advocating for the early detection of breast cancer by involving the public in their campaign. This creates a win-win situation where Colgate-Palmolive helps raise funds to support future breast cancer charity events and at the same time, engage the public to participate,” remarked Rubi-Ain Dahlan, Managing Director of NCSM.
Ranjit Kaur, President of BCWA added, “The Softlan Breast Cancer Charity Campaign 2011 by Colgate-Palmolive can certainly help many women in rural areas to be aware that early detection is the best protection.”
The public is invited to visit the free breast check-ups and to learn about breast self-examination at the following venues and dates:
Softlan, Malaysia’s leading brand of fabric conditioner, launched its third consecutive annual Breast Cancer Charity Campaign at Giant Hypermarket, Kota Damansara today in conjunction with World Breast Cancer Awareness Month. Read more
The Singapore National Committee for UN Women (UN Women Singapore) and MasterCard Worldwide recently awarded a USD25,000 Women’s Empowerment grant to ‘The Hapinoy Program’ from the Philippines at the Project Inspire: 5 Minutes to Change the World Grand Finals held at the INSEAD Asia Campus in Singapore.
Paolo Benigno Aquino IV, who represented his team for ‘The Hapinoy Program’, was among the 10 finalists who pitched their project ideas to a live judging panel comprised of today’s top global development and social entrepreneurial experts, social advocates and business leaders. Their winning project aims to support 1,000 women ‘sari-sari’ (or neighborhood convenience store) owners in Luzon in the southern Philippines through micro-finance. Hapinoy trains the women micro-entrepreneurs in personal and business development, management systems, and better priced goods, and introduces additional revenue channels.
The Grand Finals was broadcast live to a worldwide audience via the Project Inspire website at www.5minutestochangetheworld.org.
A joint initiative by UN Women Singapore and MasterCard, Project Inspire was launched in March to commemorate the 100th year of International Women’s Day and to celebrate MasterCard’s 25th year in the region. The 10 finalists – from Australia (2), Ghana, Indonesia, Thailand, Singapore (2), India and the Philippines (2) – were selected out of 450 youth teams worldwide who submitted their life-changing ideas to empower women and girls across Asia/Pacific, Middle East and Africa in the form of 5-minute pitch videos (or written proposals) for a chance to win the USD25,000 grant.
The judges also awarded a special grant of US$10,000 to Mark Cox, who represented his team from Thailand for the Best Financial Literacy/Livelihood proposal. Their project, ‘UPLift Initiative’, will empower Burmese women migrants living in landfills at the border of Thailand and Myanmar by building a women’s resource centre that provides financial literacy training and skills for income generation activities.
In a surprise development at the Grand Finals, MasterCard put forward a US$10,000 special prize for the Most Creative Community Outreach proposal, which the judges awarded to Madhura Dutta for ‘Painting the Road to Empowerment’ from India. Her team’s program benefits abused and discriminated women from Pingla, East India, who have a unique culture of earning a living by singing and painting. Her winning project aims to replicate the successful Pingla model in the nearby village of Chandipur, bringing this artistic talent to the production of diversified products including decorative scrolls and other artworks.
Patrick Turner, Affiliate Professor of Entrepreneurship and Family Enterprise, INSEAD and Project Inspire judging panel lead said: “It is in the very nature of Project Inspire, of course, that it focuses on improving the lives of women, mostly in underprivileged areas of the world – a very laudable aim in itself. But beyond this, it brings together mainly young people from all parts of the planet, feeling passionately about issues, and thinking as entrepreneurs of how to make things happen in pursuit of social change. Being involved with these young people is, for me, an incredibly satisfying and rewarding experience.”
“The inaugural Project Inspire has been a rewarding journey. We are overwhelmed by the number of submissions that we received from the socially-conscious youth around the world and the global spirit that has come through to support the empowerment of women. To see the Grand Finals taking place and to have met 10 exceptional finalists, who have been exchanging ideas, is worth all the hard work of the team from MasterCard and UN Women Singapore. We congratulate the winning teams and all the finalists for their outstanding work,” said Trina Liang-Lin, President, UN Women Singapore.
“We would like to congratulate the winning teams for their outstanding proposals to make a difference in the lives of disadvantaged women and girls in the Philippines, Thailand and India. The past six months has been an incredible journey, and we would also like to recognize every young person who submitted their ideas,” said Georgette Tan, vice president, communications, Asia/Pacific, Middle East & Africa, MasterCard Worldwide. “We came together with UN Women Singapore to bring greater understanding of women’s empowerment to young people and give them a platform for action. We truly hope that each Project Inspire participant continues on their journey to create a better tomorrow – this isn’t the end of the journey, it’s just the beginning, and we can all play a part.”
The winning projects were judged on project sustainability, impact and long-term economic or social benefit to disadvantaged women and girls in Asia/Pacific, Middle East and Africa. The three winning teams will blog about the progress of their projects on the Project Inspire website from September 2011 and commence fieldwork by 1 December 2011.
The Singapore National Committee for UN Women (UN Women Singapore) and MasterCard Worldwide recently awarded a USD25,000 Women’s Empowerment grant to ‘The Hapinoy Program’ from the Philippines at the Project Inspire: 5 Minutes to Change the World Grand Finals held at the INSEAD Asia Campus in Singapore. Read more
Travellers can now shop duty-free for a cause when they stock up on cosmetics and fragrances at Changi Airport. Through MasterCard Purchase with Purpose™, MasterCard will make a donation to help improve the lives of disadvantaged women each time cardholders make a purchase at Nuance-Watson stores from 1 April 2011 to 31 March 2012. Donations will go towards initiatives run by the Singapore National Committee for UN Women (formerly UNIFEM) to lend support to economic empowerment programs, improve access to education and healthcare services for women and girls in Asia.
The year-long collaboration will include all the 22 Nuance-Watson Perfumes & Cosmetics stores located at the four Changi Airport terminals in Singapore. During this period, all MasterCard cardholders who are traveling through Changi Airport will receive special benefits and privileges when they shop at Nuance-Watson.
Changi Airport—consistently ranked world‘s best airport by leisure and business travelers and the industry as a whole—handled more than 42 million passenger movements in 20101, and is expected to see growth of approximately 5% in 20112 This Purchase with Purpose tie-up between MasterCard and Nuance-Watson leverages the strength of passenger traffic at Changi Airport, which serves some 100 airlines flying to over 200 cities worldwide.
Included in the list of benefits and privileges as part of this collaboration, during the Great Singapore Sale (27 May to 24 July 2011), MasterCard cardholders will receive a S$40 voucher for every S$450 spent at Nuance-Watson stores in a single receipt. For full terms and conditions, please visit www.nuancewatson.com.sg/special_deals.php
Ken Tse, Managing Director of Nuance-Watson Singapore, said:
Corporate Social Responsibility has been an area of focus for us at Nuance-Watson Singapore as we have been supporting four charitable organizations in Singapore for years. This meaningful collaboration with MasterCard to help disadvantaged females in Asia is in line with our humanitarian objective to involve our valued customers in our charitable efforts.
Our Perfumes & Cosmetics stores are sited at the four terminals in Changi Airport–one of the top three airports in the world, also known for being one of the best places to shop. With 42 million passengers passing through its terminals in 2010, this campaign will reach far and wide. Nuance-Watson is committed to innovating and delivering exclusive retail experiences—this collaboration will truly resonate with our customers, many of whom are now travelling and shopping with a conscience.
Trina Liang-Lin, President of Singapore National Committee for UN Women, said,
As the world celebrates the 100th year anniversary of International Women‘s Day this year, the MasterCard Purchase with Purpose initiative, in collaboration with Nuance-Watson, is a fitting platform to remind the public that while women have progressed significantly in the last century, there are still a large number of them who have not had the opportunity to lead a decent life and build a better future. We are fortunate to have great supporters such as MasterCard and Nuance-Watson to accelerate our efforts in alleviating these issues.
Empowering women and improving their socio-economic standing is a pillar of MasterCard‘s corporate citizenship efforts across Asia/Pacific, Middle East and Africa. Some recent initiatives include the MasterCard-UNIFEM Buy to Save Sale 2010 in Singapore to help disadvantaged women fight against violence, MasterCard Purchase with Purpose campaign with Matsusei and TsannKuen in Taiwan to provide women at risk access to more employment consultation classes, the sponsorship of women in the 'Daisy Chains' business literacy programme run by the Mirataa Foundation in Nepal, and Go Red For Women initiatives with the heart foundations in Hong Kong, Singapore and South Africa to raise awareness of heart disease in women.
Nagesh Devata, vice president, Market Development, Asia/Pacific, Middle East & Africa, MasterCard Worldwide, said:
MasterCard has been very committed to helping empower disadvantaged women in this region–-we strongly believe that by giving women the means to learn critical life and financial skills they will be able to earn a livelihood, and better the lives of their families and the communities they live in. As we celebrate our 25th year in Asia, this strategic collaboration with Nuance-Watson—built on our transactional philanthropy platform, MasterCard Purchase with Purpose— is one of the ways we are involving cardholders and our merchants in giving back to these communities.
MasterCard‘s corporate social responsibility platform (CSR) in Asia/Pacific, Middle East and Africa (APMEA) is focused primarily on bettering the quality of life for women and children. MasterCard does this by supporting a broad range of women‘s and children‘s causes through scholarships, financial assistance, educational and various sustainability programs, helping provide them with the skills required to stand on their own feet and support themselves and their families.
Travellers can now shop duty-free for a cause when they stock up on cosmetics and fragrances at Changi Airport. Through MasterCard Purchase with Purpose™, MasterCard will make a donation to help improve the lives of disadvantaged women each time cardholders make a purchase at Nuance-Watson stores from 1 April 2011 to 31 March 2012. Donations will go towards initiatives run by the Singapore National Committee for UN Women (formerly UNIFEM) to lend support to economic empowerment programs, improve access to education and healthcare services for women and girls in Asia. Read more
MasterCard Worldwide has collaborated with the Singapore Management University (SMU) to establish the MasterCard MBA Scholarships for Women. The inaugural scholarship will open doors for outstanding women and boost their potential to excel in positions of leadership. A three-year collaboration with SMU, MasterCard will make a donation of up to S$120,000 in total from 2011 to 2013 to support two scholarships per year.
The MasterCard MBA Scholarships for Women will be awarded to full-time female MBA candidates from Asia/Pacific, Middle East and Africa, who possess an excellent academic record, demonstrate strong leadership potential and entrepreneurship skills, participate actively in the community, as well as exhibit a drive to excel.
The award provides an opportunity for both female recipients to gain an MBA education in one of Asia’s most cosmopolitan cities. Furthermore the award empowers them to better manage their scholastic and community commitments, and develops them into academically outstanding, business savvy and socially responsible women.
[caption id="attachment_5196" align="aligncenter" width="300" caption="Winners of the inaugural MasterCard MBA Scholarships for Women, Saatvika Nagalia and Tanvi Sharma"][/caption]
Professor Howard Thomas, Dean of the Lee Kong Chian School of Business at the Singapore Management University said:
We are grateful for this generous gift from MasterCard Worldwide which supports outstanding female students from our MBA programme. Even though gender parity in the world is improving, there are still differences in the access to resources and opportunities. As an educational institution, we pride ourselves on providing opportunities to the deserving and ensuring that those who are accepted goes beyond only those who do well academically, to also include those who excel in non-academic fields. This is the essence of SMU’s holistic admissions system which applies to our undergraduates as well as postgraduates. It is indeed heartening too that MasterCard wants to support students who have participated actively in the community as this is in line with the SMU ethos of always seeking to give back to society.
Georgette Tan, vice president, Communications, Asia/Pacific, Middle East & Africa, MasterCard Worldwide, said:
We hope this meaningful collaboration between MasterCard and SMU will help women reach their potential in the business world as tomorrow’s dynamic and innovative leaders. One of our recent surveys on women’s advancement has shown that although women’s socio-economic advancement shows steady increase across Asia/Pacific in general, there is still room for improvement. We are committed to empowering women in business and, in turn, help each of the scholarship winners make a difference in the their communities.
Saatvika Nagalia and Tanvi Sharma are the first two recipients of the scholarships and they have been chosen for their exceptional academic performance, CSR track records as well as passion for community. Tanvi Sharma, MBA student, SMU, said:
Winning this scholarship has enhanced my confidence and it will not only empower me to make the career choices I cherish, but also have its essence in all the community work that I take up. I highly acknowledge this effort of MasterCard towards women empowerment and believe that this can help many women like me in accomplishing their goals.
Saatvika Nagalia, MBA student, SMU, said:
The MBA scholarship will motivate me to work harder and allow me to realize my potential. It is a great stepping stone towards achieving my goals and doing more for the community. I believe in the empowerment of women and at the same time, hope to inspire more women to give back to the community like myself.
MasterCard Worldwide has collaborated with the Singapore Management University (SMU) to establish the MasterCard MBA Scholarships for Women. The inaugural scholarship will open doors for outstanding women and boost their potential to excel in positions of leadership. A three-year collaboration with SMU, MasterCard will make a donation of up to S$120,000 in total from 2011 to 2013 to support two scholarships per year. Read more
MasterCard Worldwide recently announced the results of its latest Index of Women’s Advancement. Australia tops 14 markets in Asia/Pacific that are covered by the Index, with an overall score of 83.8, followed by the Philippines (Index score: 81.5), New Zealand (81.0) and Singapore (76.8), while India (59.6), Japan (60.1) and Korea (60.9) form the other end of the spectrum.
Eleven of the 14 markets have been seeing increases in their overall Index scores for the last three years at least, with India and Korea, despite their overall low scores relative to the other Asia/Pacific markets, showing growth since 2006. China and Vietnam, on the other hand, have seen small declines in overall scores since 2007, while Thailand’s score has been stable since 2008.
The MasterCard Worldwide Index of Women’s Advancement is part of a sustained effort by MasterCard to measure the socioeconomic level of women in relation to men across Asia/Pacific, Middle East and Africa. This year, it has been refreshed and updated to be a more inclusive, robust indicator of women’s advancement across the region. The Index is comprised of five indicators: Business Ownership, Business & Government Leadership, Workforce Participation, Regular Employment Opportunities and Tertiary Education. Each indicator measures the ratio of women to every 100 men in each of the 141 Asia/Pacific markets covered by the research.
Scores are indexed to 100 to indicate how close or how far women in each market are to achieving socio-economic parity with men. A score under 100 indicates gender inequality in favor of males while a score above 100 indicates inequality in favor of females. A score of 100 indicates equality between the sexes. The Index and its accompanying reports do not represent MasterCard financial performance.
Business ownership shows room for growth
Female business ownership in Asia still has a long way to go. Twelve of the 14 markets included in the research had fewer than 50 female business owners for every 100 male business owners.
Australia (63.3) and India (61.1) scored high in this category, while Japan (28.7), Hong Kong (30) and Taiwan (30.2) had less women for every 100 men owning businesses in their country.
Philippines most encouraging for women business/government leaders
Few markets were encouraging to women business and government leaders, with only six markets having at least 50 women business/government leaders for every 100 male business/government leaders.
Across the 14 Asia/Pacific markets, Philippines was the only market that had achieved gender parity in business or government leadership. New Zealand (76.6), Australia (74.1) and Singapore (67.0) also had a reasonably high proportion of women to men in business/government leadership positions, while Japan (14.6), Korea (18.9) and China (24.1) scored especially low in this category.
Healthy workforce participation and regular employment opportunities
Workforce participation rates for women were healthy across most markets, with nine markets averaging over 70 women for every 100 men in the workforce. India ranked poorly in this category, with only 40 women in the workforce for every 100 men, as did Malaysia (56.6), Indonesia (60.6) and Philippines (63.3).
Ten of the 14 markets included in the research offered equal opportunity in regular employment for men and women. The exceptions were India, where women have the lowest regular employment opportunities to men (63.4) of the Asia/Pacific markets, followed by Vietnam (71.9), China (82.7) and Indonesia (88.8).
Women well represented in tertiary institutions
Enrollment rates for women in tertiary institutions are on par with men across most Asia/Pacific markets, with the exception of Japan (89.6), Korea (72.2) and India (72.1).
In fact, in many markets, women are better represented in tertiary institutions than their male counterparts. This is the case in New Zealand (143.2), Malaysia (136.2), Australia (130.1), Thailand (125.8), Philippines (120.8), China (116.1), Vietnam (109.9), Taiwan (106.1), Hong Kong (105.1).
Georgette Tan, vice president, Communications, Asia/Pacific, Middle East & Africa, said:
The research paints a very interesting picture of the socio-economic status of women across Asia/Pacific. Overall, it is good to see that the scores have been rising for women in many more markets across the region, showing that they are receiving the opportunities to advance themselves.
While women in many markets have equal access to job opportunities and tertiary education, this is not the case when it comes to top positions in government or business, and few of them are business owners themselves. This indicates that culture still plays a massive role in offering women the environment and opportunities to break the glass ceiling and rise to leadership positions.
That being said, we have come a long way by giving women access to education and regular employment opportunities, which are essential building blocks to further empowerment, financial independence and leadership.
The full set of results on the MasterCard Worldwide Index of Women’s Advancement can be found at http://www.slideshare.net/MasterCardNews
MasterCard Worldwide recently announced the results of its latest Index of Women’s Advancement. Australia tops 14 markets in Asia/Pacific that are covered by the Index, with an overall score of 83.8, followed by the Philippines (Index score: 81.5), New Zealand (81.0) and Singapore (76.8), while India (59.6), Japan (60.1) and Korea (60.9) form the other end of the spectrum. Read more
MasterCard cardholders can contribute to a bigger effort to fight violence against women by simply choosing to pay with their MasterCard cards. As part of the MasterCard Purchase with PurposeTM social responsibility platform, MasterCard and UNIFEM Singapore have joined hands again through the 2010 UNIFEM Buy to Save sale to raise funds for women at risk from violence and exploitation.
At the Buy to Save charity sale to be held on 11-12 Dece 2010, MasterCard will donate SGD2 for every transaction made using a MasterCard card. Further to this, DBS will donate another dollar for every transaction made using a DBS MasterCard card. All proceeds collected from the MasterCard Purchase with Purpose initiative will go to support women’s causes such as providing scholarships for girls in the Beautiful People Program, shelters for at-risk women at Andrew & Grace Home and Singapore Council of Women’s Organisations' The Star Shelter, as well as other public education programs.
This is the second time MasterCard is supporting Buy to Save through a Purchase with Purpose initiative. Buy to Save is a second-hand luxury fashion sale held annually by UNIFEM Singapore, featuring a range of gently-worn designer items including apparels, shoes, bags and accessories donated by fashion personages and local artistes. This year, shoppers can expect a larger event with menswear and kids-wear added to the collection, along with a silent auction of designer items donated by local celebrities such as Nadya Hutagalung, Evelyn Tan, Beatrice Chia-Richmond, Fann Wong, which shoppers can bid for. Besides its involvement in Buy to Save, MasterCard is also donating SGD20,000 to UNIFEM Singapore towards its various causes supporting women’s environment.
Karen Loon, co-chair of 2010 UNIFEM Buy to Save said:
Women should be able to live their lives free from violence. With the funds raised through Buy to Save, we hope to continue providing scholarships for at-risk young girls. It is through education that we can give these young girls the tools to empower themselves and build an independent life free of violence. We also hope to continue with our public education programmes to influence traditional attitudes that reduce women to an inferior role in society. The education of members of society to view women as equal partners is invaluable to building a society geared towards peace and progress.
Audrey Ho, Honorary Secretary, UNIFEM Singapore, also co-chair of 2010 UNIFEM Buy to Save sale said:
UNIFEM Singapore is very pleased to be working with MasterCard on Buy to Save again this year. As our main sponsor, MasterCard has been a stalwart champion of UNIFEM Singapore's work to end violence against women. Running their Purchase with Purpose initiative at Buy to Save is also an innovative, win-win platform by which MasterCard is helping their cardholders and employees support the women in our community. UNIFEM Singapore would like to express our thanks to MasterCard for their generosity and continued support.
Georgette Tan, vice president, Communications, Asia/Pacific, Middle East & Africa, MasterCard Worldwide, said:
MasterCard Purchase with Purpose is a unique, wonderful way of involving our cardholders in our philanthropic efforts. Simply by choosing to pay with their MasterCard cards, cardholders can make their purchase go beyond just making themselves happy – it also supports a worthy cause. We are proud to support UNIFEM Singapore, together with MasterCard cardholders, in its efforts to empower women against violence and exploitation. We encourage MasterCard cardholders to make their purchases at Buy to Save go a step further by paying with their MasterCard cards – every dollar goes a long way in giving a woman a chance to lead an abuse-free, meaningful life.
MasterCard Purchase with Purpose represents the core of MasterCard’s social responsibility and citizenship efforts across Asia/Pacific, Middle East and Africa. Based on the concept of transactional philanthropy, MasterCard makes a donation to a chosen cause every time a cardholder uses her/his MasterCard card for a purchase. More information on MasterCard Purchase with Purpose is available at www.mastercard.com/sea/purchasewithpurpose
MasterCard cardholders can contribute to a bigger effort to fight violence against women by simply choosing to pay with their MasterCard cards. As part of the MasterCard Purchase with PurposeTM social responsibility platform, MasterCard and UNIFEM Singapore have joined hands again through the 2010 UNIFEM Buy to Save sale to raise funds for women at risk from violence and exploitation. Read more
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