¿Qué CSR, Señora?
By Amanda Coffin
Perhaps to the disappointment of some readers, the Global Latinas in the title of Lourdes Casanova’s newly-released book (INSEAD Press, 2009) include neither Mexican telenovela starlets nor Shakira, but rather a sampling of South American multinational companies.
Dr. Casanova asserts that most research on multinationals has focused on those from developed nations. What research has emerged on developing markets has looked primarily to Asian companies. Aiming to fill this void, she examines the unique challenges to building a global business in South America, and some of the correspondingly unique success stories. Read more
