Consumer Interest in Green Products Expands Across Categories

Consumer appetite for green products has increased significantly in the past year, according to findings from the annual ImagePower® Global Green Brands Study, one of the largest global consumer surveys of green brands and corporate environmental responsibility. Read more

MasterCard and Nuance-Watson Team Up to Empower Women in Asia

Travellers can now shop duty-free for a cause when they stock up on cosmetics and fragrances at Changi Airport. Through MasterCard Purchase with Purpose™, MasterCard will make a donation to help improve the lives of disadvantaged women each time cardholders make a purchase at Nuance-Watson stores from 1 April 2011 to 31 March 2012. Donations will go towards initiatives run by the Singapore National Committee for UN Women (formerly UNIFEM) to lend support to economic empowerment programs, improve access to education and healthcare services for women and girls in Asia. Read more

Tetra Pak raises the bar on environmental targets

Tetra Pak, a leader in food processing and packaging solutions, today announced that it plans to cap carbon emissions at 2010 levels by the end of 2020 and increase efforts to double the recycling rate for used beverage cartons by the end of the decade.

The 10-year targets are part of an ambitious new environmental programme that is designed to deliver on the company’s ultimate aim of providing sustainable packaging using only renewable materials, achieving a minimal environmental footprint and creating zero waste. Read more

Consumers Continue to Embrace Ethical Shopping in Asia Pacific

More consumers across Asia Pacific are shopping with a conscience, according to the results of the latest MasterCard survey on Ethical Spending. Social responsibility and sustainability remain high on the agenda for the region’s shoppers with 70% of respondents saying that they made fair trade purchasing choices in the last two to three years. This is up from the region-wide figure of 66% last year. Some 55% of those polled also indicated that they were willing to pay more for products based on fair trade principles. Read more

MasterCard ®Purchase with Purpose™” Programme to be launched at Roppongi Hills Christmas Market 2010

Roppongi Hills and MasterCard Worldwide announced the launch of the “MasterCard® Purchase with Purpose™” charity programme at “Roppongi Hills Christmas Market 2010”. The programme will be held over 30 days from 26 Nov to 25 Dec 2010, offering all MasterCard cardholders the opportunity to make a difference to the community. Read more

Sustainability Efforts Go Largely Unnoticed

Considering the magnitude of corporate sustainability initiatives in the marketplace today and the vast sums of dollars backing them, it is difficult to comprehend that companies wouldn’t be getting more credit for their efforts. Yet this is a key finding in a new report, Marketing Sustainability 2010: Bridging the Gap Between Consumers and Companies, by the leading consumer culture specialists The Hartman Group. Read more

The Story of Electronics

The Story of Stuff project released its newest movie, “The Story of Electronics”, a look at the ‘design for the dump’ mentality so prevalent in the electronics industry. Read more

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