How to get your CSR message across to the masses
April 30, 2010 by admin
Filed under Editorials
By Dilaila Mohd Yunus The benefits of getting involved in a CSR cause is not always tangible. Instead, CSR appeals to the basic inherent goodness of mankind. Good CSR ads evoke sympathy or outrage – strong feelings that galvanise people into taking immediate action to help change a situation. [Read more...] Tweet This Post Read More →
(Don’t) Leave A Light On
March 31, 2010 by admin
Filed under Editorials
By Dilaila Mohd Yunus Earth Hour 2010 came and went. The lights were back on at 9.30pm on Saturday, 27 March, but it seems most people are still in the dark. As far as publicity goes, Earth Hour scored top marks. Everyone and their dog seem to know about Earth Hour and everyone is urging everyone else to turn off their lights on the designated hour.... [Read more...]
Looking Back At Copenhagen
March 22, 2010 by admin
Filed under Editorials
Courtesy of KPMG International In this video editorial, Alan Buckle, Global Head of Advisory, and Barend van Bergen, associate partner with KPMG in the Netherlands, discuss the key outcomes of December’s COP-15 climate change summit in Copenhagen. or click here to view it in a separate page. For a full transcript, see below: [Read more...] Tweet... [Read more...]
Can Ethical Funds Save Malaysia?
February 23, 2010 by admin
Filed under Editorials
By Daniel Chandranayagam Malaysia, according to news reports, is fast losing its lustre as a place for foreign investors to dive in. Interestingly, ten middle-income emerging economies have been named: Mexico, South Korea, Turkey, Poland, Indonesia, Saudi Arabia, Taiwan, Iran, Argentina and Thailand; said to be the “new motor for the global economy”,... [Read more...]
Haiti: Is Your Money Going Where It’s Supposed To?
February 16, 2010 by admin
Filed under Editorials
The amount of money heading to (or already in) Haiti is staggering. Just take a look at the Huffington Post’s list of corporate donations from the USA! In fact, Reuters reported that the USA plans to give more to Haiti than to the tsunami disaster victims, amounting to a cool USD519 mill on 27 Jan 2010. In Malaysia, L’Oreal, Air Asia and... [Read more...]
The Ethics of Credit Cards
June 26, 2009 by admin
Filed under Editorials
By Daniel Chandranayagam Anyone empathizing with Rebecca Bloomwood in Confessions of a Shopaholic might wonder if credit cards could ever be ‘ethical’. But ‘ethical’ proves to be an attractive communications tool, so what is said to be the world’s first ethical credit card, the ‘think’ card hit the UK markets for the conscientious shopper.... [Read more...]
Nigerian CSR Legislation: Good News or Bad?
May 25, 2009 by admin
Filed under Editorials
By Charlotte Morgan The Nigerian Government’s decision to issue a bill which legislates CSR (Corporate Social Responsibility) on a national level has been met with a fierce wave of criticism, which has now spread rapidly across the world. The bill, which was first announced in February 2009, proposes to make obligatory a 3.5% donation of companies’... [Read more...]
