It’s a dirty job but someone’s got to do it

By Dilaila Mohd Yunus Most mothers I know would rather eat boiled socks than use cloth diapers. It seems they are more concerned about their immediate comfort that the preservation of the environment at large. Besides, the pro-disposable diaper mothers argue that the extra water used to wash cloth diapers is just as abusive to the environment as the... [Read more...]

International Coastal Clean Up Singapore 2010

By Irene Millar Since 1986, volunteers in 70‐100 countries around the world invest the third Sat morning in September collecting, categorising and counting trash! This is the 19th year of Singapore participating in this event with between 2,000 ‐ 3,000 volunteers rolling up their sleeves to clean our coastline. [Read more...]  Read More →

How big is your hair?

By Dilaila Mohd Yunus When I was a kid, my mother and her sisters have their own tradition for celebrating Hari Raya (Eid). They have this ritual that amused us kids no end, while the menfolk would be rolling their eyes like some character in a horror movie. See, Hari Raya also means new hair. This means they would ‘karan rambut’ – a phrase that... [Read more...]

PDA for the environment

By Dilaila Mohd Yunus A few months back, a leading telco asked me to write an article on their contributions to the environment. I was stumped. Tried as a might, I just couldn’t find a convincing angle for this particular telco. And in my research, I stumbled upon a myriad of information on the hazards of Personal Digital Assistants (PDA) on the environment.... [Read more...]

What people think of CSR in Malaysia

Check out the donation box filled with straws. So much for seeking the public’s support for a good cause!  Read More →

Greenwash – It’s all hogwash

By Dilaila Mohd Yunus As more and more consumers are getting increasingly concerned with the dangers of global warming, the need for environmentally-friendly products and services have increased.  As a result, some corporations are turning to greenwashing to position themselves as green corporations in order to get a big chunk of the market share. What... [Read more...]

CSR and the Media

By Dilaila Mohd Yunus It goes without saying that the media plays a huge role in promoting the cause of your CSR. The publicity gained from their coverage in invaluable as the media have a large existing audience which covers most demographics. [Read more...]  Read More →

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