Brighter smiles for haj pilgrims

October 3, 2011 by  
Filed under Initiatives

Colgate, a leader in dental care, will give haj pilgrims another reason to smile by returning as a contributor to the Sahabat Korporat Tabung Haji (Tabung Haji Corporate Partner) programme for 1431H.

In line with Colgate’s partnership with Tabung Haji, the company will contribute a complete Oral Care Travel Kit to the 37,000 Tabung Haji pilgrims this year. The kit consists of two units of Colgate toothpaste (Colgate Maximum Cavity Protection 75g and Colgate Kayu Sugi 75g), one unit of Colgate Extra Clean toothbrush, and 2 units of 25ml Colgate Plax Ice mouth rinse.

Issam Bachalaani, Managing Director of Colgate-Palmolive Marketing Sdn Bhd (L) presenting a Colgate Oral Care Travel Kit to YB Major General Datoí Seri Haji Jamil Khir bin Haji Baharom, Minister in the Prime Ministerís Department, witnessed by YBhg Datoí Paduka Ismee Ismail, CEO of Lembaga Tabung Haji (centre)

According to Mr. Issam Bachaalani, Managing Director of Colgate-Palmolive Marketing Sdn Bhd, the company will continue to support the annual corporate contribution to Tabung Haji as it was important for the company to assist the pilgrims in their pursuit of maintaining their oral and personal hygiene throughout their pilgrimage.

Bachaalani said, “Colgate’s Oral Care Travel Kits come complete with the oral care essentials for haj pilgrims in an easy-to-carry pouch. We hope this gesture will provide a convenient and practical solution for the pilgrims in maintaining their personal health.”

“Our contribution includes some of Malaysia’s most favourite and trusted personal hygiene brands. This is even more significant as all Colgate toothpaste and Colgate Plax mouthwash sold in Malaysia are certified Halal and carry the Malaysian Halal logo,” Bachaalani added.

Colgate has been participating in the Tabung Haji Corporate Partner Program since 2008, where a total of 35,800 Oral Care Travel Kits were distributed to the pilgrims last year. It represents one of the activities undertaken by the company in line with its strong global commitment to caring and social responsibility.

Representatives of Colgate-Palmolive Marketing Sdn Bhd celebrate their fourth consecutive contribution to the Sahabat Korporat Tabung Haji programme. (From L-R): Chris Pikounis, Marketing Director; Dr. Haji Mohd. Harith bin Haji Kassim, Legal Advisor; Pn. Nor Aziah Mohd. Said, Senior Marketing Manager; Issam Bachalaani, Managing Director.

Another activity initiated by Colgate under this commitment is the annual Mari Beramal Bersama Colgate charity campaign in August, which is coincidentally also in its fourth year. This year’s campaign aims to collect at least RM150,000 from the proceeds of special charity toothpaste packs throughout the month of Ramadan and Syawal for 15 charity homes throughout Peninsular and East Malaysia.

Other annual community activity initiated by Colgate includes the ‘Bright Smiles, Bright Futures’ programme which provides oral care education materials and free product samples to all Malaysian public primary schools, reaching more than 630,000 schoolchildren annually. Colgate also hosts the Oral Health Month in partnership with the Malaysian Dental Association to provide free dental check-ups, education and awareness on proper oral health care to Malaysians throughout the country.

Bachalaani said, “Colgate is committed to enhancing the quality of life for people in the communities we serve throughout the world. This is why we will continue to initiate and support campaigns that enrich the lives of Malaysians nationwide, and we appreciate this opportunity to contribute to the Malaysian haj pilgrims for this holy event.”

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