Tesco boosts contributions towards Colgate charity campaign

Colgate-Palmolive Marketing Sdn Bhd (Colgate), a leading brand for dental care in Malaysia, launched a collaboration with Tesco Stores (Malaysia) Sdn Bhd to boost contributions for its Mari Beramal Bersama Colgate charity campaign at Tesco Ampang recently. Mari Beramal Bersama Colgate is an annual charity campaign by Colgate held in conjunction with the month of Ramadan. During the campaign period, a portion of proceeds from the sale of special Colgate Maximum Cavity Protection or Colgate Kayu Sugi toothpaste packs will be allocated for charity. [caption id="attachment_5448" align="alignright" width="300" caption="Mr. Tim Golding, Chief Operating Officer of Tesco Stores Malaysia and Mr. Issam Bachaalani, Managing Director of Colgate-Palmolive Marketing Sdn Bhd launching the Mari Beramal Bersama Colgate dan Tesco charity campaign at Tesco Ampang"][/caption] This year’s campaign, which will run from the 1 August until the 30 September, aims to achieve RM150,000 in total contributions for 15 orphanages under the Social Welfare Department of Malaysia, which is an arm of the Ministry of Women, Family and Community Development – a goal of RM10,000 per orphanage. For this year’s campaign, Tesco Malaysia will match Colgate’s 20 sen contribution for every sale of a Colgate toothpaste charity twin pack at any of its 43 Tesco stores nationwide. The combined 40 sen contribution from each charity pack will go on to help in providing necessities for the 15 orphanages, which are from all over Malaysia. Mr. Issam Bachaalani, Managing Director of Colgate-Palmolive Malaysia, said, “Colgate is very happy to join hands with Tesco Malaysia in boosting contributions for the Mari Beramal Bersama Colgate campaign. Last year’s highly successful campaign garnered a total of RM200,000, which far exceeded the original target of RM120,000 and demonstrates the continuous and generous support of Malaysians.” Mr. Tim Golding, Chief Operating Officer of Tesco Malaysia, added, “The Mari Beramal Bersama Colgate campaign strikes a chord with Tesco Malaysia’s motto of ‘Because We Care’ – a simple phrase that represents our belief that our people, customers, suppliers, and the communities we operate in should do their part to help others and make a huge impact in everyone’s lives.” [caption id="attachment_5449" align="aligncenter" width="300" caption="Children from one of the charity recipient homes present a thank you card to Mr. Golding and Mr. Bachaalani"][/caption] “It is Tesco Malaysia’s pleasure to partner with Colgate in this simple yet meaningful charity campaign, which gives Malaysian shoppers the opportunity to practise generosity especially during the month of Ramadan through the simple act of buying toothpaste – a daily necessity,” he added. This is the fourth consecutive year of the Mari Beramal Bersama Colgate charity campaign. Since 2008, Colgate has collected a total of RM386,000 over three campaigns, which has helped orphanages and charity homes throughout the country. [caption id="attachment_5450" align="aligncenter" width="300" caption="Celebrity radio DJs were on hand to entertain the children and the crowd at the launch of Mari Beramal Bersama Colgate dan Tesco at Tesco Ampang"][/caption] “We hope that the Mari Beramal Bersama Colgate charity campaign – driven by Malaysians’ charitable spirit and doubled by Tesco Malaysia’s generous support – will be an inspiring example to all of how a small act of charity can ripple out into making a big impact in the lives of these children,” concluded Mr. Bachaalani.  

Colgate-Palmolive Marketing Sdn Bhd (Colgate), a leading brand for dental care in Malaysia, launched a collaboration with Tesco Stores (Malaysia) Sdn Bhd to boost contributions for its Mari Beramal Bersama Colgate charity campaign at Tesco Ampang recently.

Mari Beramal Bersama Colgate is an annual charity campaign by Colgate held in conjunction with the month of Ramadan. During the campaign period, a portion of proceeds from the sale of special Colgate Maximum Cavity Protection or Colgate Kayu Sugi toothpaste packs will be allocated for charity.

Mr. Tim Golding, Chief Operating Officer of Tesco Stores Malaysia and Mr. Issam Bachaalani, Managing Director of Colgate-Palmolive Marketing Sdn Bhd launching the Mari Beramal Bersama Colgate dan Tesco charity campaign at Tesco Ampang

This year’s campaign, which will run from the 1 August until the 30 September, aims to achieve RM150,000 in total contributions for 15 orphanages under the Social Welfare Department of Malaysia, which is an arm of the Ministry of Women, Family and Community Development – a goal of RM10,000 per orphanage.

For this year’s campaign, Tesco Malaysia will match Colgate’s 20 sen contribution for every sale of a Colgate toothpaste charity twin pack at any of its 43 Tesco stores nationwide. The combined 40 sen contribution from each charity pack will go on to help in providing necessities for the 15 orphanages, which are from all over Malaysia.

Mr. Issam Bachaalani, Managing Director of Colgate-Palmolive Malaysia, said, “Colgate is very happy to join hands with Tesco Malaysia in boosting contributions for the Mari Beramal Bersama Colgate campaign. Last year’s highly successful campaign garnered a total of RM200,000, which far exceeded the original target of RM120,000 and demonstrates the continuous and generous support of Malaysians.”

Mr. Tim Golding, Chief Operating Officer of Tesco Malaysia, added, “The Mari Beramal Bersama Colgate campaign strikes a chord with Tesco Malaysia’s motto of ‘Because We Care’ – a simple phrase that represents our belief that our people, customers, suppliers, and the communities we operate in should do their part to help others and make a huge impact in everyone’s lives.”

Children from one of the charity recipient homes present a thank you card to Mr. Golding and Mr. Bachaalani

“It is Tesco Malaysia’s pleasure to partner with Colgate in this simple yet meaningful charity campaign, which gives Malaysian shoppers the opportunity to practise generosity especially during the month of Ramadan through the simple act of buying toothpaste – a daily necessity,” he added.

This is the fourth consecutive year of the Mari Beramal Bersama Colgate charity campaign. Since 2008, Colgate has collected a total of RM386,000 over three campaigns, which has helped orphanages and charity homes throughout the country.

Celebrity radio DJs were on hand to entertain the children and the crowd at the launch of Mari Beramal Bersama Colgate dan Tesco at Tesco Ampang

“We hope that the Mari Beramal Bersama Colgate charity campaign – driven by Malaysians’ charitable spirit and doubled by Tesco Malaysia’s generous support – will be an inspiring example to all of how a small act of charity can ripple out into making a big impact in the lives of these children,” concluded Mr. Bachaalani.