Colgate & Mydin in 2nd Joint Collaboration to Boost Orphan Aid

Colgate-Palmolive Marketing Sdn Bhd (Colgate) recently launched its collaboration with Mydin Mohamed Holdings Bhd (Mydin), a Malaysian Wholesale Hypermarket, for the second year consecutively, as an added boost to its ‘Mari Beramal Bersama Colgate’ campaign.

From now until 30 September 2010, Mydin will set aside an additional RM0.20 from the sales of the ‘Mari Beramal Bersama Colgate’ charity twin-packs – Colgate Maximum Cavity Protection and Colgate Kayu Sugi 175g toothpaste – at all 42 Mydin outlets for distribution among 12 orphanages selected by the Jabatan Kebajikan Masyarakat. In keeping true to the spirit of giving and sharing, the ‘Mari Beramal Bersama Colgate’ campaign aims to provide some financial support to the selected orphanages.

Issam Bachaalani, Managing Director of Colgate-Palmolive Marketing Sdn Bhd said:

Because many generous Malaysians may not have the time or means to contribute towards charitable causes, we at Colgate created the ‘Mari Beramal Bersama Colgate’ campaign to connect the community with a cause that they can relate and contribute to. Our target is to increase the contribution this year which will go towards education, overall welfare and maintenance of children charity homes.

This year, Colgate is aiming to increase its contribution to RM120,000 for 12 orphanages from around the country with the introduction of charity twin-packs for Colgate Maximum Cavity Protection and Colgate Kayu Sugi 175gm toothpastes. During the ‘Mari Beramal Bersama Colgate’ 2010 campaign, RM0.20 from every purchase of the special charity twin-packs during the campaign period will be set aside for distribution to the selected orphanages.

Mr Bachaalani elaborated:

We hope to emulate the success of this last year’s joint collaboration with Mydin. In the spirit of togetherness, we hope that the boost we are receiving from Mydin will help us achieve the target we have set for this year. This will enable us to donate to more orphanages.

Speaking at the launch of the collaboration, Tn. Ahimmat bin Mydin, Executive Director of Mydin Mohamed Holdings Bhd said:

We are pleased to inform that Colgate has once again chosen MYDIN as ‘partner’ for the noble intention. By setting aside RM0.20 from the sales of Colgate toothpaste, this is our way to fulfill fardhu kifayah as a Muslim company to help those in needs. We hope that our contribution will bring joy to the orphans in celebrating Hari Raya.

The 12 orphanages selected by Jabatan Kebajikan Masyarakat are:

1. Rumah Kebajikan Kanak-kanak Taiping
2. Pertubuhan Kebajikan Anak Yatim/Miskin Klang (PEYAKIN)
3. Pertubuhan Pendidikan Anak-anak Yatim Selangor (Rumah Bakti)
4. Persatuan Pure Life (Rumah Kanak-Kanak Yatim Piatu)
5. Rumah Sayangan
6. Jemaah Pengurusan Kebajikan Anak-Anak Yatim dan Miskin Ulu Gadong
7. Lembaga Pengurusan Kebajikan Anak Yatim / Miskin Islam
8. Pertubuhan Kebajikan Anak-Anak Yatim Islam Daerah Segamat (Darul Saadah)
9. Rumah Tunas Harapan Semai Bakti
10. Yayasan Kebajikan Anak-Anak Yatim Kelantan (YAATIM)
11. Methodist Childrens Home
12. Yayasan Kebajikan Suria

Mr Bachaalani said:

Colgate is committed to enhancing the quality of life for people in the communities we serve, through out the world. That is why we organize campaigns like this to support special programs, events and organisations.

Colgate has a strong commitment to caring and social responsibility. Examples include Colgate’s annual activities such as Colgate’s Bright Smiles, Bright Futures programme which provides oral care education and free product samples to over 500,000 Malaysian school children and Colgate’s Oral Health Month which is held in partnership with the Malaysian Dental Association to provide free dental check-ups, education and awareness on the proper oral health care to Malaysians throughout the country.