P&G Recognised For Its Live, Learn and Thrive Corporate Cause Programme

The Procter & Gamble Company today won the Corporate Social Responsibility Programme of the Year in Asia (Subcontinent, Australia and New Zealand) category, and was named a Stevie Distinguished Honoree in the Corporate Social Responsibility Programme of the Year in Asia (China, Japan and Korea) category at the 2010 International Business Awards for its Live, Learn and ThriveTM(LLT) corporate cause programme.

The International Business Awards are the only global, all-encompassing business awards program honoring great performances in business and is nicknamed the Stevie® for the Greek word “crowned”. Honorees were selected through two rounds of judging by business professionals worldwide, and winners selected from more than 1,700 entries received from organizations and individuals in more than 40 countries.

“We are very pleased and honored that this is the second consecutive year that our Live, Learn and Thrive program has won at the International Business Awards,” said P&G Asia President, Deb Henretta, “The fact that the LLT program scored well in the same categories as last year as a result of votes from the industry shows the sustainability and enduring value of our programme.”

In 2009, P&G won the Corporate Social Responsibility Programme of the Year in Asia (China, Japan and Korea) category and was a finalist in the Corporate Social Responsibility Programme of the Year in Asia (Subcontinent, Australia and New Zealand) category. The countries in the Subcontinent include India and ASEAN.

P&G’s LLT global cause programme stems from the company’s philosophy of touching and improving lives now and for generations to come, and is dedicated to improving life for disadvantaged children and youths aged 13 and below. By 2012, P&G targets to help 300 million children in need of which 75 million children will come from Asia.

In Asia, P&G focuses on helping children to “Learn” and aims to actively engage P&G’s employees, customers and other stakeholders to help amplify the impact of the programs for underprivileged children.

The “Learn” programs in the submission that gained the most votes from the judges include:

• “Gawad Kalinga” in the Philippines – an initiative to help fight child poverty alongside employees by building homes and learning centers for children and their families
• “Shiksha” in India – a partnership with multiple NGOs to educated marginalized children in rural India. In 2009 alone, 24,000 children were beneficiaries of this program. Employees also visit and volunteer at P&G-supported schools
• “3-Pid Handog Edukasyon” in the Philippines – a partnership with the GMA Kapuso Foundation to provide school supplier to students to help keep them in school
• “Open Minds” in Malaysia – an initiative to improve the lives of children with various developmental disabilities such as cerebral palsy and autism. More than 7,000 special children have benefited from this initiative. P&G’s recent pledge to build additional multi-sensory therapy rooms at 40 community-based rehabilitation centers in partnership with the Malaysian Social Welfare Department is expected to benefit another 1,000 children
• P&G also launched an ASEAN-wide promotion from October to December 2009 to enable consumers to contribute to the LLT program in their country by donating a portion of the sales of specially marked products
• In 2009, P&G’s LLT programs in the region reached 19.5 million children in more than 10 countries.

The Stevie® awards will be presented to winners at a gala dinner on Monday, 27 September in the Ritz-Carlton Hotel in Istanbul, Turkey.