Kraft Food Employees Make a Difference

Employees in 32 Kraft Foods businesses around the world plan to participate in a week of volunteerism and community engagement, with Kraft Foods Asia Pacific kicking off its new community programme at the Singapore Children’s Society’s Sunbeam Place. Other programmes  across the region will join in as part of Kraft Foods’ single largest volunteer effort to date, Make A Delicious Difference Week.

In Singapore, two out of three employees from the region’s headquarters have already pledged to take part in their first session at Sunbeam Place, a residential shelter for abused and neglected children. Dr Siew Lai Keun, Director of Sunbeam Place, said:

One of the things our children need the most is consistent adult interaction, and we are heartened by Kraft Foods’ commitment to engage them with health issues and nutrition education in a fun and meaningful way.

This initiative is said to be the first of many in the company’s year-long partnership with the home. President of Kraft Foods Asia Pacific, Pradeep Pant, was quoted as saying:

I am very pleased with our employee response to this new program and their excitement about serving the local community through programs at Sunbeam Place. Kraft Foods has a long history of community involvement and service, and we hope to make this program among its most successful.

Throughout the year, volunteers from Kraft Foods Asia Pacific will return to the shelter to conduct fun-filled, hands-on activities that will teach its young residents about eating healthily, playing hard and leading a balanced and active lifestyle. On top of making some new friends, the young participants can look forward to baking their own cookies from scratch with a traditional festive cookie recipe from the Czech Republic, and will be sweating it out on the courts with a sports and games program guaranteed to get hearts racing.

The project has been driven by employees from the start, many of them with a view that sustainable, active community engagement is an important way to realise the company’s higher purpose to “Make Today Delicious”. This new programme makes good use of Kraft Foods’ expertise in nutrition, health and wellness to touch the community and address issues of nutrition education in the young.

This week of service will see Kraft Foods fighting hunger and malnutrition and promoting healthy eating and living. In the Asia Pacific region, where nutrition remains a key issue in many communities, ongoing projects with Foodbank Australia, and Save the Children in Indonesia and the Philippines are just some of the outreach activities during the week that are set to continue into the future.◊

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