Ramadhan Contributions

This Ramadhan will see Nestle (Malaysia) Bhd and GCH Retail Retail (M) Sdn Bhd (owner and operator of Giant hypermarkets and stores in Malaysia) collaborating in the Belanja & Beramal (Spend and Perform Good Deeds) campaign in a bid to get raise awareness in charitable giving to consumers as they shop. The Belanja & Beramal campaign, which starts on 7 August and ends on 3 September 2009, seeks to raise funds for the needy as well as promoting healthier eating among consumers.

The two corporations will jointly contribute an average of RM0.30 from the proceeds of selected Nestle products sold at all Giant stores to three charitable organizations. They will also commit a minimum of RM10,000 each to:

1. Al-Khadeem Organisation, a non-profit organisation that deals with orphans, single mothers and the elderly
2. The Selangor and Federal Territory Association for the Mentally Handicapped, which provides education, training and care for mentally-handicapped children and young adults
3. Persatuan Ehsan Wanita & Anak-Anak Kuala Lumpur (Pewanida), an NGO that was established to help poor women and children

According to news reports, the ten Nestle products include Nestle Cornflakes, Nestle Yogurt Natural Set, Nescafe Classic, Nestum, Nestle Nesvita Omega Plus, Milo Fuze, Nestle Bliss Maggi Recipe Mixes and Maggi Tastylite.

At the campaign’s launch, Nestle (Malaysia) Bhd managing director Sullivan O’Carroll was reported to have said:

We have built the trust among Malaysian consumers for the past 97 years, and many of our brands have become household names… We would like to continue to bring value to the local communities that we engage with in fulfilling our social, economic and environmental commitments, and we do this through Creating Shared Value, which is Nestle’s concept of corporate responsibility.

In addition to this, Nestle is set to share information and tips on nutrition, health and wellness with all its consumers.◊